M2F denims May 16, 2011

M2F is a new brand, offering a greener pair of jeans manufactured with eco-conscious technology. And while you might see dull earthy hues in your head when you think of “eco-friendly”, these jeans are anything but. Their color spectrum is one of the most beautiful on the market right now. These never-before-seen colors are made possible through two interrelated, earth friendly technologies known as Made2Fade yarn and the Clear H20 Colors dye process. Together, these dynamic breakthroughs enable them to build a new kind of denim company committed to preserving the environment and helping us look so good whilst saving the planet. Read on for an exclusive Q&A.