Today’s the day!
The American lingerie giant, as famous for its cast of formidable models (or Angels, as they are christened) as its prolific offering of bras and ‘panties’, has spared no expense on its UK flagship store.
Dozens of portraits of the Victoria’s Secret Angels, such as South African blonde Candice Swanepoel, adorn the store’s walls.
It is definitely worth making a trip down to see the one-off creations Angels such as Alessandra Ambrosio and co wore to the last catwalk extravaganza last November.
Lashings of pink and black invade New Bond Street as Victoria’s Secret touches down with 40,000sq ft worth of lingerie.
Open until 9pm every weeknight, teenagers could probably make a night out of a trip to the store; a pumping soundtrack, gigantic mirrored staircase, fitting rooms made to look like a boudoir and loos means there’s little need to step out on to nearby Oxford Street.
A wall of 15 fragrances welcome shoppers into the glitzy emporium.
However only the VIP will be welcomed into the top floor VIP section. Private suites mean the likes of Rihanna can try on, swap colours and change her mind all over again as her entourage sip Champagne whilst looking out over the terrace.
Younger girls will be besotted by ‘Pink’, the “youthful, collegiate-inspired” collection.
The newest addition to the scent stable is ‘London’, a limited-edition fragrance created in the store’s honor.
Occupying 40,386 square feet across four floors, the choice on offer is overwhelming.