Agent Provocateur AW 2014 September 8, 2014


There is a place of glorious excess, where the beautiful people went to bathe in champagne and lay on exotic silken cushions; where tinkling laughter rings out underneath the disco ball, and time is forgotten until the midday sun peeks through the blinds.

For Autumn Winter 2014, Agent Provocateur returns to the flagrant hedonism and brilliant abandon of its formative years. A place of glorious excess where secrets go untold, memories are crystallized and boundaries are forgotten. You had to be seen at Le Salon, Maxim’s, The Palace, The 7 and then Chez Regine, sang Amanda Lear in 1979.

Creative Director Sarah Shotton wanted to capture a spirit of languid vice and carefree luxury for this Autumn Winter’s campaign. Missy Rayder is the dazzling star of the photo campaign, and she smoulders as the Salon’s main star. The American brunette assumes her role masterfully, slinking around the backstage setting in opulent silks, toying with a glass of champagne as she considers her next move.

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“Our Autumn Winter campaign images mirror the luxurious excess of the glorious 1970’s that I had envisaged when designing the collection. I wanted to make sure that everything from the decadent backdrop of the set to the breath taking beauty of Missy Rayder emulated the mystery behind our glamourous concept. Christian Larson was the perfect photographer choice for us as his dark and moody images always have just the right amount of sex appeal with an almost cryptic edge.”

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For the images, Christian Larson settles comfortably into the director’s chair, bringing his signature Scandi-slick sex appeal to the Agent Provocateur oeuvre. Larson is known for his direction of music videos for the likes

of Kylie Minogue, and this supercharged energy lights up this Autumn Winter campaign in these images, he tracks the journey of two first time visitors to the club and witnesses the story unfold through their eyes wide open.

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“I’ve always been a huge fan of Agent Provocateur…who isn’t?
When they asked me to get involved with this great concept – I jumped at the chance especially as it was an opportunity to combine stills and film and working with such a great team of people. Storytelling that can be developed and built up over the course of the year is really exciting.”